E-commerce is about selling and buying products via the Internet, whether it is tangible products, digital products or online services.
Easy Access to Internet
Now, people have easy access to the Internet. They can do comparative research of products they intend to buy from their home or office. Additionally, when they buy online, they tend to get bargain, coupon or discount.
Convenience of Location
E-commerce or online stores let their customers to see something that is on sale, even it is from the opposite end of the world. Customers don’t have to leave their home to go for shopping. They can buy anything online from their home or office. It is especially convenience for people with busy lifestyle.
Less Investment In Building Online Store Compared to Brick and Mortar Store
The amount of investment to create online or e-commerce website is relative less than creating brick and mortar store. It doesn’t need investment in things like: interior design, rent, staff, water, electricity, and many other things. Online store only needs domain name, web hosting, e-commerce software, or just one package of e-commerce hosting.
There are many methods to marketing online store in cost-effective manner such as: online advertisements, banner advertisements, pay-per-click advertising, press release, social networking sites, and much more. The e-commerce site owner can also reach their consumers and update them about the latest offers to increase more sales and profits.
Supports Many Types of Businesses
E-commerce can be set up as sales website, or business website. It can be for selling physical products or selling digital products or services. It can be business to business (B2B) or business to consumer (B2C).
Easy to Set Up
An e-commerce site or online shop can be set up in easy way with software that comes ready with e-commerce store, store design, customer service and all other functions. Shop owner can have their shopping store within few minute of set up.